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My group is doing an Adidas commercial. In these commercials, the audience usually sees people exercising and completing physical activities such as working out, running, and doing sports.


  • They wear outfits consisting of sports wear such as sports bras, loose-fitted shirts, branded clothes and Adidas brand sneakers.

  • Props include yoga mats, footballs, soccer balls, and water bottles.

  • Their appearance is usually athletic build and sweat as they are working out during that moment.

  • The score throughout the commercial usually consists of motivating music and lots of motivational speaking.


  1. Conventions and codes in Adidas commercials include the symbolic three stripes, added with a “Impossible is Nothing” slogan. This slogan sparks the media to help athletes achieve their goals, even the ones that seem impossible to start with.


  1. In the commercial, the props are always angled to show the three stripes to let the audience know that it is an adidas commercial. This has become an all-around symbol that the majority people know.

  2. Commercials include ethos to encourage watchers to buy their products, by using bigger names to promote their product.

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